For people who work in agriculture, it’s important to be able to communicate about how we produce food in Canada. As farmers, ranchers, industry representatives and researchers, we must be transparent, authentic and relatable, especially when tough questions or inaccurate claims are raised.

The Speak Up! workshop describes the average Canadian consumer, what they know about farming and how they think about food. It gives participants the ability to tell their stories in an easy-to-understand and compelling manner and explains how to have a positive, meaningful conversation about food and farming, and provides pointers on handling difficult subjects. This is valuable for media interviews, farm tours, council meetings, service clubs, school groups and other situations where you are tasked with answering hard consumer questions about how food is produced.

Do you want more information about a Speak Up Training Workshop or just want to hear more about this project?  Fill out the information-Here!